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ポスターの科学的研究

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  • ポスターの科学的研究 [122]
    • 目次
    • I ポスターの表現樣式の硏究/3
    • A ポスターの主要な形式的硏究/3
    • ポスターと美術家
    • 對象の孤立化
    • 觀者の眼を把えること
    • 色・形式・比例の對象
    • 形態及び位置の改變
    • 觀者へのアツピール
    • 一面性
    • ポスターに於ける韻律
    • ポスターの諸要素間に於ける關係
    • ポスターの發明性
    • 寫眞とポスター
    • B 各國ポスターの內容と形式/17
    • ポスターの種類
    • ポスターに何が映像されてゐるか
    • ポスターに於ける背景
    • ポスターに於ける災害の事件
    • ポスターの構圖
    • ポスターに於ける血とユーモア
    • 各國のポスター
    • アメリカ・ポスター
    • イギリス・ポスター
    • ドイツ・ポスター
    • オーストリア・ポスター
    • ソヴエト・ポスター
    • ポスターのタイプ
    • ポスターの社會的テーマ
    • II ポスターに於ける色彩の硏究/43
    • III ポスターに於ける表題の硏究/69
    • IIII ポスターに於けるタイプの硏究/97
    • V ポスターの宣傳効果硏究/119
    • A ポスターの効果の基本的指標/119
    • 直接的(實踐的)指標
    • 間接的(心理學的)指標
    • B ポスターの効果の直接的指標/121
    • C 間接的効果の決定方法/125
    • 心理學的方法の確實性
    • 觀察法
    • 試問法
    • 實驗的試問(記述)法
    • 自然的實驗法
    • 視線定着の調査法
    • 工程時測定法
    • タキストコープの應用
    • 直接的な「明らさまな」再現の調査
    • 再現の「間接的」調査法
    • 對的聯想
    • 省略された言葉
    • 準備された解答
    • 認知の調査
    • 再現調査(種々な方法間)の相互關係
    • 等級評價法
    • 直接整理
    • 評點による評價
    • グループの評價
    • 豫備的小グループ
    • 最良なものゝ選擇
    • 條件的選擇
    • 對的比較
    • 統計的研究
    • 歷史的研究
    • 反作用の硏究
    • ポスターの環境の調査
    • D ポスターの科學的選擇の實際/188
    • 揷圖 五十九
    • 圖表 十九
    • 後記/203

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https://dl.ndl.go.jp/info:ndljp/pid/3430345/1

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